Relieved or Disappointed? AP x SWATCH "Royal Pop"

Following the rumors that shook the watch industry for quite some time regarding the global collaboration of Audemars Piguet x SWATCH, the wait is finally over. After keeping fans on the edge of their seats, the highly anticipated surprise project named AP x SWATCH Royal Pop has officially been unveiled. However, this launch shook the industry even more because it didn't arrive as a wristwatch like many had anticipated. Instead, it broke all the rules by presenting itself as an AP x SWATCH pocket watch! Or, if anyone wants to compare watch models, you can also check out the Bulgari Octo Finissimo 37mm right here.

Decoding the Legendary Design into the Ultimate Pop Royal Oak pocket watch

This launch is all about shrinking AP's DNA and revamping it for easier access, brilliantly presented through a Bioceramic pocket watch fully packed with the Royal Oak's signature identity. Features include:

• Iconic Shape: The globally recognized signature octagonal bezel.

• Classic Details: The hexagonal screws adorning the bezel and the meticulously crafted classic Tapisserie dial pattern.

• Vibrant Colors: True to the name "Royal Pop," the collection offers up to 8 shades to collect, covering everything from soft, soothing pastels to eye-catching, bright colors.

The creation of this Royal Oak pocket watch model is truly a perfect blend of the high-end brand's classic elegance and SWATCH's signature playful style.

AP x SWATCH price at 13,700 THB and the Golden Rule Collectors Must Know

For anyone who wants to own an item carrying Audemars Piguet's DNA, this is your most accessible opportunity. The AP x SWATCH price starts gently at only 13,700 THB.

But the real challenge isn't the price, it's the strict purchasing rules! To prevent cutthroat reselling, the brand has issued a brutal purchase limit: strictly 1 person / 1 watch / 1 day. If you are aiming to collect all 8 colors, you might have to plan for some exhausting queueing!

AP x SWATCH review Divided Voices - Relieved or Secretly Disappointed?

Following the official announcement of the AP x SWATCH Royal Pop, the feedback and every AP x SWATCH review among watch lovers were clearly divided into two distinct camps:

• The Hardcore Collectors (Secretly Relieved): They view the decision to release a pocket watch as a brilliant strategic move. It allows AP to maintain the sacred status and Ultra-Luxury image of the authentic Royal Oak wristwatch without affecting the feelings or destroying the value in the eyes of their existing VVIP customer base.

• The Fashion & Hypebeast Crowd (Secretly Disappointed): They feel a bit regretful that they missed the chance to flex the highly hyped octagonal dial design on their wrists, as carrying a pocket watch in the modern era might not answer the needs of a street fashion lifestyle as well as they hoped.

No matter which side you are on, it is undeniable that the AP x SWATCH Royal Pop has created a massive new phenomenon and has become the most talked-about topic in the watch industry today