Motor Expo 2025 Luxury Car Sales Summary Which Brand Captured the Hearts of Thai Millionaires the Most

The Motor Expo 2025, the grand year-end automotive extravaganza, has concluded gracefully amidst fierce competition among premium car brands. Despite a challenging economic landscape, the luxury segment remained highly anticipated as enthusiasts watched to see which brand would secure the most bookings and dominate the hearts of Thailand's high-net-worth customers.

BMW The Undisputed Number One Champion for Motor Expo 2025

This year, BMW proved its status as the top choice for Thai drivers by successfully clinching the highest number of bookings in the luxury category.

• 2025 Bookings: 1,070 units.

• Comparison to 2024: 1,331 units.

• Although the numbers slightly decreased compared to the previous year, BMW maintains a solid customer base with designs and technologies that perfectly meet the needs of sport-luxury driving.

Mercedes-Benz Following Closely in Second Place

The eternal rival, Mercedes-Benz, firmly maintained its popularity standards, securing second place.

• 2025 Bookings: 911 units.

• Comparison to 2024: 1,122 units.

• Mercedes-Benz remains a symbol of prestige trusted by Thai millionaires, even as bookings slowed down in line with the overall premium market direction this year.

A Closer Look at Other Luxury Brands This Year

Beyond the two giants, other premium and sports car brands recorded interesting booking figures:

• VOLVO: Totaled 302 units, compared to 330 units in 2024.

• MINI: Totaled 243 units, an increase from 230 units in 2024.

• LEXUS: Totaled 101 units, an increase from 99 units in 2024.

• AUDI: Totaled 83 units, down from 141 units in 2024.

• PORSCHE: Totaled 74 units, compared to 92 units in 2024.

• JEEP: Totaled 7 units, down from 11 units in 2024.

Trend Analysis MINI and LEXUS Buck the Market Trend

The most intriguing takeaway from this year's summary is that MINI and LEXUS managed to achieve "higher" figures than the previous year.

• MINI: Rose to 243 units (from 230), reflecting that unique driving lifestyles continue to grow well.

• LEXUS: Achieved 101 units (from 99), reinforcing the image of refinement and trust in hybrid systems that consistently capture their niche target market.

While the overall volume of bookings for most brands declined from 2024, the luxury market at Motor Expo 2025 remained vibrant. It clearly shows that "European Brands," especially BMW and Mercedes-Benz, remain the primary choice for Thai millionaires ready to spend for a superior level of excellence!