Official Rolex Discontinues GMT-Master II "Pepsi" in 2026

The rumors that have swirled for years have finally come to an end! The world’s leading luxury watch brand has officially removed the GMT-Master II "Pepsi" (Ref. 126710BLRO) from its website and catalog. This marks the total Rolex Pepsi Discontinued 2026 status, confirmed following the catalog update during the Watches and Wonders 2026 Rolex News. This announcement has sent shockwaves throughout the horological community and the luxury investment market.

The Cause Rolex Ceramic Bezel Production Issues and Impossible Standards

Many enthusiasts wonder why the most popular model, the Rolex GMT Master II Pepsi Ref. 126710BLRO, is being retired. Collectors and experts suggest that the primary reason lies in Rolex Ceramic Bezel Production Issues. Creating the dual-color (blue and red) Cerachrom bezel as a single seamless piece is an immense technical challenge. The defect rate reportedly exceeded Rolex’s stringent quality standards, leading to consistently low supply and long waitlists. Ultimately, the brand chose to close this chapter. If you're looking for other legendary icons, you might also enjoy reading about the BVLGARI Serpenti models.

Rolex Pepsi Market Price Surge From Hard-to-Find to an Instant Rare Item

The impact of this discontinuation is undeniable. Immediately upon being labeled "Discontinued," the Rolex Pepsi Market Price Surge took hold in the secondary market. Previously difficult to acquire and often requiring significant purchase history, Pepsi has now officially entered the ranks of Rare Rolex Models to Invest In. If you have one tucked away in your safe or strapped to your wrist, hold onto it tightly this is an asset whose value is destined to grow.

The Remaining GMT-Master II Lineup Who Will Step Up?

The departure of the "Pepsi" leaves the stainless steel GMT-Master II lineup with only three primary bezel options:

• "Batman" (Blue-Black): The fan-favorite that continues to dominate the sporty aesthetic.

• "Bruce Wayne" (Grey-Black): The sophisticated newcomer with a subtle, deep tone.

• "Sprite" (Green-Black): The unique "Lefty" model that remains a standout choice. Naturally, the spotlight and demand will now shift toward these remaining models.

The Rolex Pepsi Discontinued 2026 phenomenon confirms that a watch is more than just a timekeeper; it is a living asset with a storied history. For luxury investors, this is a critical moment to monitor price trends closely.

Credit:ที่มา: https://www.hodinkee.com/articles/breaking-rolex-pepsi-discontinued

https://hypebeast.com/2026/4/rolex-ends-pepsi-gmt-master-ii-and-cookie-monster