First in Thailand! Burberry Pins "Central Embassy" for Global Campaign Launch ‘The Trench, Portraits of an Icon’

A fashion phenomenon that luxury enthusiasts cannot miss! The legendary British brand, Burberry, has announced Central Embassy as the first location in Thailand to unveil the global campaign ‘The Trench, Portraits of an Icon’ through a full offline media takeover. This event celebrates the 170th anniversary of the Trench Coat, a historical item that perfectly blends craftsmanship with functionality, becoming a cultural symbol passed down through generations.

Special thanks to L'Officiel Hommes Thailand.

The Portraits of an Icon Global Icons Through a Legendary Lens

This campaign marks a significant gathering of 23 leading figures from the global worlds of film, music, sports, and fashion

• World-Class Icons: Discover portraits of world-renowned supermodels like Kate Moss and Kendall Jenner.

• Thai Pride: Take pride in Bright-Vachirawit Chivaaree, the representative from Thailand who conveys a contemporary perspective through the brand's signature trench coat.

• Artistic Vision: All photographs are the work of legendary photographer Tim Walker, who presents natural elegance through large-scale black-and-white images.

Visual Installation Utilizing the Heart of Central Embassy

Central Embassy reinforces its image as a high-premium luxury fashion destination with a striking Visual Installation

• Immersive Layout

The works are grandly displayed at the Center of Hall and the Main Entrance (both Ploenchit and Wireless Road sides) to capture visitors' attention from their very first step into the mall.

• Heritage Collection

Experience the 5 primary silhouettes: Kensington, Waterloo, Chelsea, the Camden car coat, and the cropped Mayfair trench jacket.

• British Craftsmanship

Every coat is meticulously crafted in England using 100% organic cotton gabardine, designed to withstand diverse weather conditions.

Exclusive Events Upcoming Fashion Presentation and New Collections

Beyond the photography exhibition, Burberry offers exclusive activities that fashionistas should not miss

• Fashion Presentation Witness the presentation of Runway Pieces from the Summer 2026 collection, giving you the chance to experience and own them before anyone else.

• Save the Date: This special event will take place on March 21-22, 2026, at Level G, Central Embassy.

• Investment in Style Much like investing in a Wellness Package or choosing an Airport Limousine, owning a Burberry Trench Coat is an investment in timelessness that is truly worthwhile.

Come and experience the history and exquisite craftsmanship of this global campaign at Level G, Central Embassy. A 170-year legend pinning its first Thai location like this is a must-visit for every luxury enthusiast! And of course, beyond such exclusive stories, we have more chic articles served for you like the Differences Between Fine Jewelry and High Jewelry That Luxury Lovers Must Know and many more fun stories to follow.