The CheerTeamThai Collection: Four Pieces, and the Story of the Don Koy Cloth That Makes One Cap Special

CheerTeamThai is a limited collection from SIRIVANNAVARI made for Thai fans supporting the national team at the 20th Asian Games in Nagoya, Japan, from 19 September to 4 October 2026, and the 5th Asian Para Games from 18 to 24 October 2026. CheerTeamThai comprises four pieces, three caps and one sports shirt, priced from THB 1,200 to THB 2,900. It went on sale at the SIRIVANNAVARI store on level 1 of Siam Paragon, South Zone, on 11 September 2026, and part of the proceeds supports Thai Paralympic athletes through the Paralympic Committee of Thailand.

All Four CheerTeamThai Pieces, From THB 1,200

The whole collection stays in navy, with THAILAND embroidered alongside the Thai flag, so it reads clearly from across a stadium. Piece by piece:

Prices and details from the Luxe Addict artwork and Thai press coverage of the launch. The sports shirt comes in five sizes, S to XXL, with the size chart available in store.

The three caps look almost identical, yet the prices differ by more than double. The difference is not the shape but the cloth, and the most expensive one is the only cap that is not nylon.

What Don Koy Cloth Is, and Why It Changes That Cap

Don Koy cloth is hand-woven, indigo-dyed cotton from Ban Don Koy in Phanna Nikhom district, Sakon Nakhon, an area recognised as a world city of natural indigo. Making it means growing the indigo, fermenting the dye, dyeing the yarn and weaving each length by hand, a world away from factory nylon.

Here is what makes that THB 2,900 cap genuinely interesting: the hand-woven indigo cotton from the Don Koy Model is the same cloth used for the Thai team’s ceremonial uniform, designed under the concept The Art of Unity, which around 900 athletes and officials will wear at the opening ceremony in Nagoya. Buy that cap and you are wearing the same cloth as the athletes walking the parade.

Uniform and fabric details from coverage of the Thai team ceremonial uniform for Asian Games 2026

Behind the Don Koy Model: From THB 700 a Month to Five Figures

The story of this cloth did not begin in fashion. It began in a village whose weavers earned a few hundred baht a month. What happened next is what gives the cap weight beyond being a souvenir:

• It started in 2020: Princess Sirivannavari Nariratana Rajakanya visited Ban Don Koy and set out a direction for modernising the indigo cloth without discarding the local knowledge behind it.

• Taught by doing: she brought designers and specialists to work directly alongside the village weavers, and contributed patterns developed from the village’s own traditional motifs.

• The indigo palette widened: from a single deep indigo, the cloth grew into several shades aligned with fashion trends, which is what allowed it into contemporary design work.

• Weavers’ income changed across the village: from roughly THB 700 per person per month to five figures.

Don Koy Model background from reporting on the Don Koy Model indigo development project

Knowing that, the THB 1,000 gap between the nylon tie-back cap and the Don Koy one stops reading as a markup. It reads as paying for hand-work that takes real time.

Which Piece to Choose, and Three Things to Know Before You Go

Our view: if you want the piece that carries a story, the Don Koy cap is the only one in the collection that does. If you plan to actually wear it through long days of cheering, the sports shirt and a nylon cap are the practical picks. Three things to settle first:

• The Don Koy cap is one per customer: between the limited run and the purchase cap, this is not something you can pick up on any random afternoon.

• One place only: the SIRIVANNAVARI store on level 1 of Siam Paragon, South Zone, from 11 September 2026 at noon. No official online channel has been announced.

• Buying passes something on: part of the proceeds supports Thai Paralympic athletes through the Paralympic Committee of Thailand, a field that relies on specialised equipment and heavier funding than most.

One more note on styling: the collection is navy throughout, so it sits easily with denim or white sportswear. It looks considered rather than like an event giveaway.

Frequently Asked Questions

How many pieces are in CheerTeamThai, and what do they cost?

Four. A nylon cap at THB 1,200, the sports shirt at THB 1,500, a nylon tie-back cap at THB 1,900 and the Don Koy cloth tie-back cap at THB 2,900, the last of which is limited and restricted to one per customer.

What is Don Koy cloth?

Hand-woven indigo-dyed cotton from Ban Don Koy in Phanna Nikhom district, Sakon Nakhon, developed under the Don Koy Model since 2020. It is the same cloth used for the Thai team’s ceremonial uniform at the 2026 Asian Games.

Where can you buy CheerTeamThai?

At the SIRIVANNAVARI store on level 1 of Siam Paragon, South Zone, from Friday 11 September 2026 at 12:00. No official online sales channel has been announced.

What sizes does the sports shirt come in?

Five sizes, S to XXL. The size chart gives chest and length in inches and is published with the brand’s announcement. Trying it in store is worth it, as the cut is closer than a standard tee.

So, Is This One to Let Pass?

There is no shortage of things to wear while cheering a national team, but very few of them trace back to a weaving village in Sakon Nakhon and connect to what the athletes themselves are wearing in the parade. CheerTeamThai makes supporting Thailand look considered rather than improvised, and sends something on to Paralympic sport at the same time. The Asian Games open on 19 September, so anyone who wants to be wearing it from day one has little time to spare.

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