Luxury Lovers Must Know! Why is the 'Hermès' Brand Orange?

A color that instantly exudes luxury to anyone who sees it. Have you ever wondered why the favorite bag brand of luxury lovers uses orange as its powerful signature image? Of course, when talking about the one and only orange luxury brand in the hearts of luxury lovers, it is impossible to overlook the world-renowned brand Hermès. Just seeing the packaging is enough to make your heart race. Today, we will take you to uncover the secret behind this highly exclusive color. And if anyone wants to own a piece of this orange, go check out the Hermès wallets to welcome the Year of the Horse in 2026!

The Origin of the Hermès orange color From a World War Crisis to a Brand-Transforming Coincidence

If we look back at the history of Hermès, in the early days, the brand's packaging was not the orange we are familiar with at all. In the 1920s, the brand used a cream-colored box with gold edging, and later changed to mustard with brown edging in the 1930s.

Then, the crisis of World War II struck, plunging Europe into a severe shortage of materials. Dyes and the regularly used cream-colored paper completely ran out of stock. The box manufacturing factory was left with only "orange cardboard" that no one wanted. Émile-Maurice Hermès had no other choice and had to decide to use this Hermès orange color paper to make boxes as an immediate solution to the problem.

The Birth of the Hermès Orange Box: A Captivating Symbol of Luxury

Who would have thought that something born out of necessity would become such a powerful signature image for the brand! The energetic, striking, and unique shade of orange instantly captivated eyes and quickly became memorable to customers. No matter who sees this orange box, they instantly know it holds a magical item from Hermès.

When the war ended, the brand decided to continue using this color and added a gimmick by tying it with a brown ribbon. This gave birth to the Hermès orange box (Boîte Orange) that we are familiar with today, which has become a symbol of flawless luxury.

Delving into the Secret of Orange H: The Unreplicable Signature Color

The ultimate uniqueness that makes the signature Hermès orange color different from other brands is that this iconic orange is a shade that is not registered in the standard Pantone color system. The brand internally calls this shade "Orange H" or Color Code 93. This makes it a highly influential color reserved solely for the brand's exclusivity. No one can replicate or copy it.

It can be said that this was turning a crisis into an opportunity that has created a legend lasting until today. Certainly, for luxury lovers, it cannot be just any orange... it must only be the Hermès orange!